If jeans
could talk


Campaign concept and execution


We  live out lives in our jeans. We grow up in them, literally. This campaign celebrates life and all its adventures, in your jeans.










AGENCY: McCann 

AD: Matt Howe
DESIGN: Matt Howe
CW: Natalie Greenspan  
CD: Hayes Steinburg, Chris Harrison
EP: Sarah Mitchner
PHOTO: Jeff Lipsky
RETOUCH: JP Goulet