Priceless Surprise

Kyle Lowrey’s Priceless Gift To Fans

We partnered with All-Star point guard Kyle Lowry and his personal Toronto barber to give Raptor fans an experience like no other. When fans showed up at the barbershop they were expecting a cut and a free Raptors T-shirt for paying with their BMO MasterCard. What they got instead was a Priceless Surprise.




AGENCY: McCann 

AD: Matt Howe
CW: Erik Dela Cruz
D: Jesse Louttit
P: Jacqueline Bellmore
E: Brian Noon
CD: Chris Munnik, Mike Lee
ECD: Jack Neary