Miller Design Labs

^{^{One Of None Capsule Collection Launch Event}
Miller Design Labs launched a street wear line of clothing in conjunction with iconic street wear designer Jeff Staple, Sid Lee and SDI Marketing along Citizen PR. Our challenge at SDI was to make it unforgetable experience through introducing the One Of None story for the first time in both Toronto and Montreal. The result was an intimate miticulously designed activation by an unexpected brand.}

^{CLIENT: Molson} ^{AGENCY: SDI Marketing}
^{CD (Experiential): Matt Howe
ECD: Luke Kinmond

PRODUCTION: Justin White

PRODUCER: Kelly Dixon, Jessica Medina

CAMPAIGN IDEA: Sid Lee
CLOTHING DESIGN: Sid Lee}^{Next Project }

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