Baitshop

Clothing Design & Brand Development

Established in 2007 The Baitshop is a screenprinting company, lifestyle brand and live printing experience.The brand name was inspired from the former tennants of the original Baitshop space in Parkdale.



The Pegonis family ran a ‘Live Bait’ farm in the former space which felt appropriate
given the roots and kinship that skateboarding and screenprinting share.


Given the foundation in screenprinting, production and our love for streetwear and design the brand
set out to create a line of basics that would evolve the brand. 





AD: Matt Howe
DESIGN: Matt Howe
CLOTHING: Matt Howe & Greg Rodriguez  
CD: Matt Howe
PHOTO: Brendan Smythe & Westside Studio
HOOK & COTTAGE LOGO DESIGN: Ken Chong